Hey there, eco-warriors! Have you ever wondered about the story behind Plastic Free July? Well, buckle up and get ready to dive into the fascinating world of this influential environmental campaign. Let’s uncover the vision, mission, and the incredible team that brought it to life!


Plastic Free July was born out of the passion and dedication of Rebecca Prince-Ruiz, the visionary founder of the Plastic Free Foundation, and a small team in local government in Western Australia. What started as a humble initiative in 2011 has now become a global phenomenon, inspiring millions of people worldwide to take action against plastic pollution. It’s incredible how a small spark can ignite a wildfire of positive change!


The Plastic Free Foundation is the driving force behind this movement, working tirelessly to realize their powerful vision of a world free of plastic waste. Through years of hard work, the award-winning Plastic Free July campaign has evolved into a catalyst for transformative action and awareness.


Guided by their core values, the Plastic Free Foundation has set a mission that resonates deeply with their community. Honesty and integrity lay the foundation for their work, fostering inclusivity of people, ideas, and visions. They believe in providing practical solutions to the plastic problem, and they do it with authenticity and collaboration at the forefront. They understand that even the smallest changes can make a significant difference in creating a better future for our planet.


Here are the key points about the impact of Plastic Free July:


1. According to an IPSOS survey in 2021, 29% of global consumers surveyed were aware of Plastic Free July, and 13% actively participated.

2. An estimated 140 million people from 190 countries took part in Plastic Free July, an increase from 120 million participants in 2018.

3. Participants reduced their household waste and recycling by 15 kilograms per person per year, which is equivalent to a 3.5% reduction in waste.

4. Collectively, Plastic Free July participants globally reduced 2.1 billion tonnes of waste and recycling, including 300 million kilograms of plastic consumption.

5, 86% of participants made changes that have become lasting habits and a way of life.

6. After 11 years of Plastic Free July, global demand has decreased by 2.3% for bottled water, 3.1% for fruit and vegetable packaging, and 4.0% for plastic straws.


These statistics demonstrate the positive impact and growing influence of Plastic Free July in inspiring individuals worldwide to reduce plastic waste and adopt sustainable practices.


Plastic Free July is not just a month-long challenge—it’s a movement that empowers individuals to adopt sustainable practices beyond July. It’s about embracing a lifestyle that reduces plastic waste and protects our environment. So, join us on this incredible journey and let’s show the world that small changes can lead to a big impact!


Stay tuned as we explore more about Plastic Free July, share inspiring stories, and equip you with practical tips to reduce plastic in your everyday life. Together, we can create a brighter, plastic-free future. Let’s make a change that generations to come will thank us for! 🌎💚


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